About Us
BLACK & WHITE General Trading LLC was established in 2010 with a commitment to deliver trusted, high-quality healthcare, wellness, and personal care solutions to individuals, families, and businesses. Over the years, we have grown into a reliable trading and distribution partner, serving a wide spectrum of health-focused markets.
We specialize in Health & Wellness, Medical Devices, Diabetes Care, Personal Care, Baby Care, and Mom & Maternity products. Our portfolio includes essential health monitoring equipment, diagnostic solutions, wellness products, and everyday care items designed to support preventive health and modern lifestyles.
BLACK & WHITE General Trading LLC is proud to partner with and distribute products from internationally recognized brands across medical and consumer healthcare categories, including OMRON, Roche, Abbott, Lifescan, Ascensia, Bayer, Braun, Laica, Citizen, SD Biosensor, Freestyle, Freestyle Libre, OneTouch, Contour Next, BeneCheck, On Call Plus, Polygreen, Contec, Dynmed, FitTrack, Tynor, Smartherapy, and many more. We also work with trusted wellness and natural health brands such as Manuka Honey, Nelson Honey, Royal Jelly, Happy Valley, Honey For You, and others.
Our long-standing partnerships reflect our dedication to quality, compliance, and reliability. Every product we offer is carefully selected to meet safety standards, performance expectations, and market needs, ensuring confidence for both consumers and professional clients.
At BLACK & WHITE, we believe in building long-term relationships based on trust, transparency, and service excellence. We continuously adapt to evolving healthcare demands, invest in strong supplier relationships, and focus on delivering value-driven solutions across all channels.
Delivering Excellence Through Responsible Trading
Our mission is to make dependable healthcare, wellness, and care products accessible—enhancing everyday life through quality, innovation, and responsible trading.
Our vision is to become a leading and trusted general trading partner, recognized for excellence, integrity, and innovation across diverse product categories. We aspire to set benchmarks in quality and ethical trading by continuously evolving with market needs, supporting responsible brands, and delivering products that positively impact health, wellness, and family care.
Through sustainable growth and strong partnerships, Black & White General Trading LLC aims to expand its presence regionally and internationally while remaining committed to environmental responsibility, customer satisfaction, and long-term value creation.
At Black & White General Trading LLC, support goes beyond supply. We provide our partners and customers with dependable, responsive, and professional assistance at every stage of the business relationship.
Our support includes:
Product sourcing and quality assurance to ensure compliance with industry and regulatory standards
Transparent communication and continuous dialogue to align with customer needs and expectations
Reliable supply chain coordination to ensure timely and consistent product availability
Customer-focused service designed to resolve queries efficiently and build lasting trust
By combining expertise, accountability, and proactive service, we ensure that our partners receive not just products—but dependable support that enables growth and confidence.
